After a triumphant return to the events circuit in 2023, the MarketHub is set to take off once again in 2024…this time, against the dramatic backdrop of iconic Istanbul.

This European edition of the MarketHub is the first to be endorsed by HBX Group, the evolution of the Hotelbeds Group brand. In the spirit of innovation, we invite you to join us for a voyage of discovery: from emerging trends to expert insights, together, we’ll explore New Frontiers in the travel industry and beyond.

Expect a schedule packed with presentations, roundtables and learning opportunities, as well as
business networking sessions in our tradeshow area!



8+ Years

First MarketHub held in Seville in 2013




180 Clients

Number of key client partners who attend each event




350 Participants

Total participants who come and enjoy the MarketHub each year




15 Markets

We bring together travel distributors from 16 source markets



For this year’s event, you are invited to join us in the ‘City of the World’s Desire’: Istanbul.

As Türkiye’s largest city, Istanbul has historically served as a beacon for trade, owing to its strategic position as the centre-point between both Europe and Asia. Indeed, this dual identity is intrinsic to Istanbul’s allure, with 20.2 million visitors in 2023 alone in order to sample its blended cuisine, unique structures and gorgeous, sun-kissed scenery.

As for the MarketHub itself, we have gone the extra mile to ensure that your time in-destination is as enjoyable as can be. A blend of (net)work and play is yours to enjoy: outside of keynotes and panels featuring subject matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture. Come along to experience all that’s in store!


The MarketHub Europe is the perfect place for you to flaunt your brand. The event is attended by decision-makers from all areas of the travel ecosystem, including key distributors from around the world. We have a range of sponsorship options for you to choose from, each designed to help you obtain the exposure you need during the event.

For more information, please visit our website or contact us.

We look forward to partnering with you at this year's event!



Istanbul is a vibrant tapestry, woven over thousands of years. The former capital of four empires (Roman, Byzantine, Latin and Ottoman), this transcontinental metropolis has seen it all: centuries-old monuments whisper stories of the past, while imposing sights (such as the Topkapi and Dolmabahce Palaces) proclaim opulence.

While today’s Istanbul dabbles in modernity (from its museum of modern and contemporary art, to the emergence of skyscrapers and malls), its ancient charm is notable even from afar: known as ‘Halic’ or the ‘Golden Horn’, the city’s estuary is a picture-perfect vista, encapsulating the beauty of this diverse destination.

Over the course of the MarketHub, we implore attendees to sample Istanbul’s magic by exploring its colourful bazaars, paying a visit to the revered Blue Mosque, or sampling the nation's divine cuisine. Similarly, we aim to emulate Istanbul’s essence in our own event, with the ambition to deliver an unforgettable experience for attendees.



Temperatures in June range from a cool 18°C to a warm 27°C (approximately 65°F to 81°F), making this a particularly enjoyable time of year for the MarketHub’s attendees to experience the city.

Shop hours

Standard opening hours in Istanbul are from 09:00 to 21:00, Monday to Saturday. Please note that hours of operation vary on Sundays, with some stores remaining closed all day. Please check opening times ahead of any trips to stores, malls or bazaars.

Time zone

GMT +3

Electricity supply

Türkiye's standard electricity supply is 220 volts AC with a frequency of 50 hertz. Plug types C and F (with two round pins) are used throughout the country.

Currency & payment

The Turkish Lira is the national currency of Türkiye, though the Euro is also widely accepted. It is advisable to take a combination of both.

Additionally, credit and debit cards are accepted, though do be mindful of withdrawal/conversion fees.


Turkish is the main language uses in Türkiye, though English is widely spoken, particularly in touristic areas. Please note that the MarketHub event will be carried out in English.


Tipping is customary throughout Türkiye. It is recommended to tip between 5% and 10% in restaurants, whilst discretionary tips are appreciated in hotels (i.e luggage and room service).