HBX Group’s flagship event returns to Europe in 2026, bringing MarketHub to the heart of the Mediterranean. This year, attendees are invited to Malta, where we’ll explore the next chapter for the travel industry under the theme: “The MarketHub: Unlocked”

Uniting HBX Group partners, thought leaders, and industry innovators, MarketHub Europe will gather diverse perspectives to reimagine what’s ahead for our sector. Expect engaging presentations, insightful discussions, and meaningful networking opportunities — all crafted to inspire collaboration and spark fresh ideas shaping the future of travel.

10+ Years
First MarketHub held in Seville in 2013
240 Clients
Number of key client partners who attend each event
450 Participants
Total participants who come and enjoy the MarketHub each year
15 Markets
We bring together travel distributors from 16 source markets 

MARKETHUB EUROPE, MALTA, 21-24 APRIL

Set in the vibrant heart of St. Julian’s and overlooking the sparkling waters of St. George’s Bay, the InterContinental Malta provides a spectacular backdrop for MarketHub Europe 2026. As host sponsor, this five-star resort combines contemporary elegance with the warmth of Maltese hospitality, creating the perfect environment where business, innovation, and connection meet.

With over 6,000 square metres of event space, 24 meeting rooms, and exceptional leisure facilities, InterContinental Malta offers the ideal setting for both inspiration and collaboration. Connected via a private walkway, the neighbouring voco Malta brings a fresh, modern energy to the experience, with stylish rooms, rooftop dining, and panoramic views of the Mediterranean.

This year’s programme is designed to balance insight with inspiration — combining dynamic sessions and engaging discussions with the chance to experience Malta’s rich culture and coastal charm. Join us for an unforgettable edition of MarketHub Europe, where ideas take flight, and travel's potential is unlocked.

WHY ATTEND?

The MarketHub Europe is the must-attend event of 2026 for travel professionals who want to stay ahead of the curve. Bringing together leading thought leaders, global brands, hoteliers, distributors, and experience providers, it’s where the entire travel ecosystem converges to share insights, forge connections, and unlock growth. With a line-up of industry leading speakers shaping the future of travel, attendees will gain exclusive access to fresh perspectives and actionable strategies that can’t be found anywhere else.

 

Inspiring Insights. Hear from world-class speakers and thought leaders shaping the future of travel.

Unrivalled Networking. Connect with hoteliers, distributors, and experience providers from across the globe.

Actionable Trends. Discover the latest data, innovations, and strategies driving growth in the industry.

Business Opportunities. Forge new partnerships and strengthen existing ones to boost your business.

Unforgettable Experience. Mix serious business with memorable moments in the vibrant setting of Malta.

 

WHY SPONSOR?

 

2025 SPONSORS

SPONSORSHIP OPTIONS TO HELP SHOWCASE YOUR BRAND

The MarketHub Europe is the perfect place for you to flaunt your brand. The event is attended by decision-makers from all areas of the travel ecosystem, including key distributors from around the world. We have a range of sponsorship options for you to choose from, each designed to help you obtain the exposure you need during the event.

For more information, please visit our website or contact us.

We look forward to partnering with you at this year's event!

 

2026 SPONSORS